How you should be investing in your employees

How you should be investing in your employees

July 22, 2021

The number one reason people leave jobs is because they're unhappy with their work environment. Keep your employees happy by getting input on what can be done to improve the work environment. Working on your business' culture is one of the best ways to increase long-term retention.

Losing employees is a concern for most small businesses because there is a cost associated with employee turnover. A study from the Center for American Progress estimated that replacing an employee costs, on average, 20 percent of the employee’s annual salary. So if a worker making $30,000 a year quits, you’ll pay roughly $6,000 to cover the lost productivity costs and then recruit and train someone new.

Keep your good employees engaged!  We can’t underestimate the value of time and money. Satisfaction and a good working environment are important, but ensure that you're giving your valued employees an adequate amount of time off for rest and work-life balance. Look at your salaries to make sure they're industry standard. If you want to reward an employee for excellent performance and can't do a salary raise, consider a one-time bonus. Salaries and bigger benefits are helpful for retaining your star employees. But for many small businesses, facilitating better communication, making employees feel valued, and creating opportunities for education and growth are equally important. Most importantly, as a business owner, realize the importance of creating connections. Relationships matter. Take the time to develop relationships with employees such as by mingling during lunch breaks and holding internal celebrations.

Get creative and be flexible. You’re competing with a lot of other companies out there – some of which may be able to offer higher pay than you can. Consider adding non-monetary benefits such as flexible work options such as telecommuting and flex-time. Also, you could consider adding non-medical benefits like vision and dental coverage. Most employees will look at the total overall package.

Create a desirable culture – and there’s no cost to doing that. Recognize good work and acknowledge achievements. Employees want to be appreciated. Show appreciation to employees who go above and beyond.  Recognition programs such as employee of the month help, too. Also, listen and encourage communication. No one likes to feel powerless or like they don’t matter. By listening to suggestions and input, you show that your employees are important.  When you conduct one-on-one performance evaluations, find out what makes your employees happy as well as how they feel about your business. Ask them what they like and dislike about you and your company and take notes. Make sure you make each person on your team feel comfortable about reporting problems and suggesting improvements. Also, conduct routine company meetings to keep everyone informed and build a spirit of camaraderie. Use the feedback that you receive to improve your workplace and you will earn the loyalty of your team. Thirdly, understand the nuances among different generations. For example, millennials want to engage in something meaningful. They need to feel that they are doing work that matters. This generation wants to have a career of significance with an organization that is meaningful to them. As a business owner, how can you create opportunities to meet different generations’ needs?

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